Does your logo
match your socks?
One of the first things we learn is that how we dress determines how we’re perceived. School clothes, work clothes, church clothes, and my favorite, at home ensembles – not for public viewing.
Think of marketing as your brand’s wardrobe. It should be well coordinated, showcase your aesthetic, be appropriate for the situation, and inspire confidence in your attention to detail. The expression buttoned up comes to mind.
Intentional branding is a simple concept – every representation of you and your company should match the quality and value of the work you deliver.
From your website to your email signature; RFQ submissions to client presentations, every way you communicate is an opportunity to reinforce your value and stand apart from the competition.
ArcheIntent programs and services aim to simplify marketing, show you what works, draw up plans you can commit to, and save you time and money.
Some programs in development include:
What’s your Story?
A 3-question process to create a message that you believe in and clients relate to.
• Get the workbook, follow the directions, do it yourself
• Get the workbook, come to a seminar, and do it together with peers and the facilitator
• One-to-one workshop with you and partners, with the message crafted for you
Social Media and Content Marketing Simplified
How to use the time you have for best return.
Your marketing efforts should be as impressive as the work you do – especially your website. Programs help you develop a consistent style, palette, and message to reinforce your value beyond the expected.
… and whatever is on your mind
Darlene Susco, Founder
Darlene Susco, Associate AIA, is an award-winning brand and marketing strategist with over 25 years experience working with businesses of all sizes, and all types.
She is a founder and board member of the Architecture Resource Center, is a past President of the Connecticut Architecture Foundation where she also served as a director for nine years. She writes extensively on conservation and restoration of decorative finishes and historic landmarks, and served on the West Hartford Planning & Zoning Commission.
She lives in West Hartford, Connecticut in a house designed in 1936 by Walter Crabtree and recently discovered that he also designed the Plainville Public Library, her daily summer sanctuary as a child.